When Big Atom launched in 2017, its founding belief was disarmingly simple: resources should never go to waste. Eight years later, that mission has evolved into one of the most ambitious circular-economy projects in the UK. We sat down with…
The British Tyre Manufacturers’ Association (BTMA) has written to the Secretary of State for the Department for Environment, Food and Rural Affairs (DEFRA) to emphasise the urgent need for the UK to fully align its forthcoming deforestation-related regulations with the…
The BTMA Remanufacturing and Safety Forum 2025 brought together industry leaders, policymakers, and experts to discuss the evolving landscape of commercial and remanufactured tyres. With a focus on market trends, regulatory changes, and sustainability, the event highlighted the challenges and…
Introducing the New BTMA Brand The British Tyre Manufacturers’ Association (BTMA) has revealed a bold new brand identity, marking the next step in its journey as the leading voice of the UK’s tyre manufacturing industry. This fresh look and feel…
Truck tyre demand rises, but budget imports and cautious consumers reshape the UK replacement tyre landscape. The British Tyre Manufacturers’ Association (BTMA) has released its latest Quarterly Update, revealing a sharp 16% decline in consumer tyre replacement volumes in the…
The British Tyre Manufacturers' Association (BTMA) is pleased to provide an update on the progress being made by the European Deforestation Regulation (EUDR) and the UK's response through DEFRA and UKFRCR. The EUDR implementation has been delayed by 12 months,…
Latest Updates The British Tyre Manufacturers' Association (BTMA) is pleased to provide an update on the latest decisions from the Secretary of State and the ongoing efforts by the Trade Remedies Authority (TRA) regarding countervailing and anti-dumping duties on Chinese…
The BTMA was proud to support the Ogmore River Clean 2025, a record-breaking environmental initiative that mobilised over 90 organisations and thousands of volunteers to remove 13,000 illegally dumped tyres and tonnes of additional waste from the estuary and surrounding…
The British Tyre Manufacturers’ Association (BTMA) is calling for collaborative action between government, industry stakeholders, and environmental bodies to establish a sustainable, transparent, and future-proofed system for managing end-of-life tyres (ELTs) in the UK. This renewed appeal follows a BBC…
Ross Evans’ Journey at Michelin and the Value of Tyre Industry Apprenticeships Exploring the growth and opportunities within the tyre industry, Ross’s story highlights the importance of apprenticeships for attracting and nurturing young, skilled talent and securing the future of…