Consumer Tyre Volumes Down 16% in H1 2025 Amid Changing Market Dynamics, BTMA Report Shows

Truck tyre demand rises, but budget imports and cautious consumers reshape the UK replacement tyre landscape.

The British Tyre Manufacturers’ Association (BTMA) has released its latest Quarterly Update, revealing a sharp 16% decline in consumer tyre replacement volumes in the first half of 2025. The data, compiled by Astutus Research, reflects a complex and shifting market landscape shaped by economic pressures, changing driving habits, and the growing influence of low-cost imports.

The downturn in consumer tyre volumes—which covers cars, SUVs and light commercial vehicles—follows a 13% fall in Q1 and a further 19% drop in Q2 compared to 2024. BTMA members cite inflationary pressures, reduced vehicle mileage, and increasing competition from budget brands, particularly from China and Vietnam, as key drivers behind the contraction.

You can download the full report here: (Download PDF)

Market Forces at Play

Although the number of light vehicle miles travelled in the UK has nearly returned to pre-pandemic levels, particularly for vans and LCVs, car traffic still lags behind. Many motorists continue to drive less, influenced by hybrid working, rising living costs and high interest rates. As a result, tyre replacements are being deferred—and when they do happen, more drivers are turning to low-cost imports.

According to the update, imports of passenger car and light truck tyres from China rose by 13% in Q1 2025, while imports from other sources dropped by 17%. This trend underlines the significant pricing advantage enjoyed by overseas manufacturers, where production costs remain lower than in Europe.

Truck and Bus Segment Holds Steady

In contrast, sales of new replacement Truck & Bus tyres posted a modest 3% increase in Q2, bringing the total year-to-date growth to 2%. The improvement reflects a slight rebound in truck mileage after a two-year slump, supporting demand in the commercial transport sector.

Truck tyre imports also rose, with volumes from China up 16% and those from Thailand and Vietnam up 4% in Q1. This continued diversification of import sources demonstrates that the supply chain is still adapting to post-pandemic disruptions and evolving cost structures.

Motorcycle Tyres Flatline

The Motorcycle & Scooter segment remained broadly stable over the first half of the year, with growth in Q1 being offset by a slight dip in Q2. Total volumes remained level year-on-year, highlighting a more resilient but niche corner of the market.

 Key Stats at a Glance (H1 2025)

Darren Lindsey, Chief Executive of the BTMA, said, “This latest data paints a clear  picture of a market under pressure but also undergoing transformation. While the downturn in consumer volumes is concerning, particularly for premium and mid-range brands, it’s important to understand the underlying causes—from economic headwinds to changing consumer preferences.

The continued rise in low-cost imports signals a need for the UK tyre industry to innovate, adapt and keep the spotlight on safety and quality. As ever, the BTMA remains committed to representing the interests of our members and working collaboratively with stakeholders across the sector.”

About the BTMA Quarterly Update

Prepared in partnership with Astutus Research, the BTMA Quarterly Update provides detailed insights into UK tyre market trends, including volume data, import trends, consumer behaviour, and mobility patterns.

The BTMA Quarterly update can also be found via the brand new BTMA newsletter. Subscribe to get the latest industry insights, an update from the Chief Executive, and a round up of the events and latest news at the heart of the BTMA. https://btmauk.com/subscribe-to-the-the-btma-newsletter/subscribe to the the BTMA newsletter – The British Tyre Manufacturers’ Association (BTMA)