A New Look for a Future-Focused Industry Voice

Introducing the New BTMA Brand

The British Tyre Manufacturers’ Association (BTMA) has revealed a bold new brand identity, marking the next step in its journey as the leading voice of the UK’s tyre manufacturing industry. This fresh look and feel isn’t just cosmetic—it reflects a forward-thinking, dynamic, and solutions-driven approach to an industry undergoing rapid transformation.

As the world adapts to evolving demands in transport, sustainability, and connected mobility, BTMA’s new brand represents its commitment to progress, innovation, and leadership. It’s modern, confident, and built on the same foundations that have guided the association since its inception: industry excellence, collaboration, and responsibility.

We’re updating our website, have launched a brand new quarterly newsletter (sign up link) and are working closely across our committees to continue to drive the industry forward.

Who We Are

At its core, the BTMA exists to represent the UK’s leading tyre manufacturers and retreaders, supplying the domestic market from European factories. We advocate on behalf of the industry, working closely with government, stakeholders, and the media to advance key priorities such as safer mobility, environmental responsibility, and fair competition.

Why We Exist

Because everyone’s safety matters. Because sustainability is not optional—it’s essential. And because fair, competitive markets allow businesses to thrive while delivering better outcomes for society.

That’s why we do what we do:

Safety: Championing standards that enhance road safety and manufacturing for all.

Sustainability: Promoting responsible manufacturing, use, and disposal of tyres.

Competitiveness: Ensuring a level playing field through robust advocacy.

Collaboration: Partnering with global and national bodies to drive positive change.

What We Do

We drive meaningful change by:

• Shaping regulations that affect every part of the industry.
• Setting the standard for best practices in sustainability and innovation.
• Facilitating knowledge-sharing and collaboration across the sector.

Why Membership Matters

BTMA membership means more than just affiliation—it’s about influence, insights, and impact.

Influence: Shape the future of the industry through direct engagement with policymakers and regulators.

Standards: Gain exclusive access to commercially neutral, cutting-edge guidance that supports compliance and performance.

Support: Tap into a community of peers and industry experts tackling shared challenges together.

Advocacy: Your voice is heard—in the UK, across Europe, and on the global stage.

What Our Members Receive

From representation to regulatory insights, sustainability support to event access, BTMA members benefit from:

Direct participation in influential bodies like ETRMA, ETRTO, and the Tyre Industry Project (TIP).

Expert tyre advice and best-practice resources.

Involvement in key industry committees across safety, retreading, credit control, and more.

Opportunities to contribute to and benefit from Climate Change Agreements.

Access to BTMA-led events and working groups that shape the future of the industry.

Membership is open to manufacturers of new or retreaded tyres supplying the UK market from European factories.

Shaped by History, Built for the Future

This rebrand is the latest step in BTMA’s journey—a journey defined by over 75 years of dedication to tyre safety, innovation, and responsible business. As we look to the future, we also take a moment to reflect on where we’ve come from.

Explore the BTMA timeline

Being a BTMA member means having a hand in shaping the future of the tyre industry. With exclusive access to industry-leading advocacy, best practice guidance, and regulatory insights, you’ll be positioned to thrive in a changing world.

The road ahead is full of opportunity—together, we’ll drive it forward.